Build Beautifully – Build Gently

BUILD BEAUTIFUL

A beautiful place to begin.

Thoughtfully designed website foundations for small businesses who want a beautiful place to start — without starting from scratch.

A Beautiful Foundation Changes Everything

Starting a website from scratch can feel like a lot.

There are pages to plan, layouts to consider, colours and fonts to choose, buttons to style, images to find...

And before you've even started telling people about your business, you've already got a hundred design decisions to make.

A Foundation Kit gives you somewhere beautiful to begin.

Each kit is thoughtfully designed around a particular kind of small business, with the structure, styling and essential building blocks already considered.

You bring your business, your words, your images and your personality.

We take care of the starting point.

BUILD GENTLY COLLECTIONS

Solid foundations, each with a personality of its own.

Every business has its own character. My Collections give you a thoughtfully designed starting point — with its own visual language, structure and feeling — so your website can begin with something that already feels like you.

Choose a feeling. Find your foundation. Build from there.

Collection feature

WILD & WELL

Calm, natural and restorative.

A gentle, grounded foundation for businesses that help people slow down, reconnect and create space to breathe.

Yoga · Pilates · Wellness · Retreats · Holistic Practices

Explore Wild & Well →

FROM FOUNDATION TO FINISHED WEBSITE

Wild Fig Yoga Studio

Wild Fig is one of the foundation sites in the Wild & Well Collection. It gives you a beautiful place to start, with the structure and important building blocks already taken care of. Then you bring your own words, images, services and personality to the site — making it feel like your business, rather than someone else's template.

MAKE IT YOURS

Three ways to build

A Foundation Collection gives you the starting point. How you take it from there is up to you.

01 — DIY

Build it yourself

The foundation is yours to shape.

I'll set up the complete website structure and take care of the technical bits. You add your own words and images, make the content your own, and build from a beautiful starting point.

Best for:
People who enjoy doing things themselves and want the freedom to work at their own pace.

02 — DIY + Support

Build it with support

You do the building.
I'm here when you need me.

Everything in the DIY option, with dedicated time each week to help you work through questions, decisions or tricky bits as you build.

Best for:
People who want to learn and stay involved, but don't want to feel like they're doing it completely alone.

03 — Built for You

Let me build it

You bring the business.
I bring the build.

I'll take your chosen Foundation Collection and turn it into your finished website, using your words, imagery, colours and personality — with additional customisation where needed.

Best for:
People who want a beautiful, finished website without having to build it themselves.

Choose your foundation first. Then decide how much help you want along the way.

READY TO BEGIN?

Find a foundation that feels like you

You don't have to start with a blank page. Choose a Collection that feels like the right place to begin, and build from there.

Explore the Collections