Field Notes

For years, I believed growth meant adding more. More products. More scents. More gift boxes. More options. It seemed obvious that if customers had more to choose from, more people would find something they loved.…

Find a gap in the market. Find your niche. Stand out from the competition. Over and over we are told that what is important when we start a new business is to find a niche.…

Many small business owners feel an unspoken pressure to grow bigger, faster and more successfully than they perhaps ever intended. Success is often measured by turnover, office space or the number of people on the…